A theater struggling to survive accidentally launched the gay adult film industry
You might say that Jeffrey Escoffier
thinks a lot about sex. His writings
onthe subject have appeared in such
scholarly sources as Qualitative
Sociology,the Journal of Homosexuality,
and the Encyclopedia of Prostitution and
Sex Work. Well known for books like
American Homo and Sexual Revolution,
Escoffier this month marks the
publication of his newest book, Bigger
Than Life: The History of Gay Porn
Cinema from Beefcake to Hardcore. The
following is an excerpt from the second
chapter, which covers the birth of the
gay adult filmindustry. <
/p>'A
Most Unusual Film Festival' blared the
marquee of the Park Theatre in the
Westlake area of Los Angeles in June
1968. The program published in the Los
Angeles Free Press listed Jack Smith's
Flaming Creatures, Andy Warhol's
MyHustler, and a Kenneth Anger trilogy.
Other films billed for the series
included gay soft-core titles like Pat
Rocco's Love is Blue, Nudist Boy
Surfers, Boys Out to Ball and 'Warhol's
B-J (call theatre for title!).' This
'most unusual film festival' was the
first theatrical screening ever -- in
the United States, or even the world for
that matter -- devoted to all-
malesexually explicit (although not yet
hardcore) films. The Park's film
festival was the first public evidence
of gay erotic filmmaking. It predated
the Stonewall riots that sparked the gay
liberation movement by one year and it
drew upon the local physique
photographers to show their 8 mm short
films theatrically. Its origins lay not
so much in a gay political or cultural
awakening, but in the economic troubles
of the movie industry caused by the rise
of television. Like other
theaters, the Park was not doing well
financially. A number of other
theaters in that part of town were also
playing soft-core films. But there was a
gay community in the Westlake district
and neighboring Silver Lake -- and no
one anywhere, either in LA or anywhere
else, was showing erotic movies for
them. Ed Kazan, the theater's manager at
the time, was aware that soft-core gay
porn had often been screened in the back
rooms of local bars. He suggested
running gay soft-core to Shan Sayles and
Monroe Beehler, thePark's
owners. Beehler was enthusiastic
about the idea. 'Hey, we can get a whole
new audience. All I need is to find some
filmmakers.' At the time there
weren't many gay-oriented films that
included an explicitly sexual component.
Sayles and Beehler immediately set out
to find local gay filmmakers to supply
the Park and the other theaters they
owned with gay-themed soft-core
pornographic movies. They faced a
considerable challenge: only 1.4 percent
of the thousands of stag films made
between 1920 and 1967 were exclusively
male homosexual. What was available were
the films of Kenneth Anger, Jack Smith,
and Andy Warhol -- the first films with
homoerotic imagery to be shown in
public. Yet most of these films had been
made in the context ofavant-garde art
scenes, and none of them showed explicit
sexual action. However, Sayles and
Beehler soon found a number of local
photographers and filmmakers who had
already made erotic films. One was Pat
Rocco, who had workedas a physique
photographer before he started shooting
three-minute short films of his models
posing. He soon undertook more ambitious
and sophisticated narrative shorts that
he sold by advertising in the Los
Angeles Free Press, and built up a
substantial mail-order
business. Sayles and Beehler asked
to see his work. Sayles told Rocco,
'These don'tbelong in a private
collection, these belong on the screen.
They're good enough to show, and we'd
like to start the Park Theatre with
them.' In contrast to the sexually
charged symbolism of Kenneth Anger or
the rough-hewn bohemianism of Warhol,
Rocco's movies were more conventionally
sentimental. His films usually showed
attractive boys holding hands, walking
through shady woods, and kissing behind
chiffon curtains. They rarely even
showed simulated sex. Nevertheless,
showing two males kissing was considered
daring. One of Rocco's favorites was
called Discovery. Made in 1968, it
wasshot entirely in Disneyland and
followed two young men, naked and
kissing on Tom Sawyer's Island. The
movie ends with them walking out of
Disneyland hand in hand. The Park
screened more than sixty of Pat Rocco's
soft-core homoerotic shortfilms --
'naked boys on the beach films' as
director Jerry Douglas later
characterized them -- in the first year
of its gay programming. Business wasvery
good that first year. The theater was
pretty full no matter what was showing.
Altogether, Rocco made more than a
hundred films over the next few years --
for the Park and other
theaters. Another local filmmaker
was the legendary Bob Mizer of Athletic
Model Guildfame. 'Most of Mizer's
films,' noted Advocate film reviewer Jim
Kepner, 'had guys wearing trunks or
briefs getting out in the yard to do
their daily exercises. Then eventually
they took their briefs off and then what
they did,while looking like ordinary
muscle exercises, was actually intended
to get the maximum of flopping.' These
films were called 'danglies' or
'backyard cock danglers.' Mizer
and Rocco represented two very different
perspectives on the gay male erotic
culture that had developed before the
sexual revolution of the 1960s. Mizer's
beefcake photos focused on the male
figure as sexually desirable: muscles,
bulging crotches, dressed in skimpy or
tight clothes. Rocco's movies portrayed
gay male romance and love, usually of
attractive young men; they downplayed
the sexually desirable masculine figure
and the sexual aspect of gay
relationships. Initially the gay
programs at the Park did very well, but
over the next 12 months interest in the
soft-core movies began to wane.
Audiences wanted to see more explicit
sexual activity on screen, though even
full frontal nudity was still relatively
rare. '[T]here was grumbling from two
sides.' Kepner recalled,'As the stories
developed, some complained that too much
time was being wastedon meaning less
action and the actors should get their
clothes off and get to itas soon as they
could. The others wanted more storyline
and more sentiment.' Going
Hardcore By 1969, distributors and
exhibiters clamored for movies showing
explicit sexual acts, desperate to bring
audiences back to their theaters. San
Francisco was the first city where
hardcore features were extensively
played -- more than 25 theaters offering
hardcore movies. The Park's owners
set out to find hardcore material for
their gay audiences. Most straight porn
filmmakers refused to make gay films,
and gay filmmakerslike Bob Mizer and Pat
Rocco were not willing to take the risk.
Many had suffered legal persecution at
one time or another. Mizer had been
arrested in the mid-sixties on
prostitution charges, largely because of
his referrals of models to other
'photographers.' Sayles and
Beehler realized that they would need to
produce new movies if they wanted to
hold on to their gay audience. They set
up Signature Films as a production unit
and gutted one of their theaters,
converting it into a soundstage. They
became the founding fathers of the gay
porn business in southern California,
and sought to establish it in the image
of the Hollywood movie studio. Sayles
modeled himself on the studio boss;
Beehler was the practical head of
production. What degree of nudity
a film had and how sexually suggestive
the behavior accompanying it could be
were changing very quickly. Early soft-
core films had strict but informal
'guidelines' governing what could be
shown -- the penis had to be soft, not
be even slightly enlarged. No one was
allowed to touch his own penis.
According to Bob Mizer, it changed week
by week. But by the middle of 1969
Sayles wanted 'heavy, hard stuff.' At
that point Mizer chose to
bowout. One day in June 1969,
Sayles called everyone into Signature's
conference room and announced that the
company was changing its production
policy. From that point on they would
make hardcore movies and that if anyone
was uncomfortable with that, they should
leave then. For those who choose to
remain, Sayles said that he would stand
by them and get them the best lawyers,
but, as he told his assembled staff, if
he were asked he would deny any
knowledge of what they were
doing. 'When the decision came
that we should switch to hardcore,'
recalled Tom DeSimone, one of
Signature's gay directors, 'it was like:
stay with it or getout. And of course,
we all knew that we'd have to go even
further underground, because everything
was getting busted.' 'You cannot
make a hardcore film without violating
the prostitution laws,'according to
Captain Jack Wilson of the Los Angeles
Police Department. 'When you pay actors
to engage in sex or oral copulation,
you've violated the laws. You've
solicited individuals to engage in
prostitution by asking them to exchange
sex for money.' Because hard-core
producers in the early seventies
operated outside the law, many were fly-
by-night operations. 'Stories [were]
written on matchbook covers and dialogue
is made up by performers more noted for
looks than talent,' one producer
observed at the time, 'Filming takes
place on a single day, and the results
are sometimes little more than records
of sexual activity framed by the
collective sexual fantasies of the
people who film and edit one film a
week, every week of the year.' 'We
had always made our films very
carefully.' DeSimone remembered.
'Evenwhen they were only simulated, we
did them quietly and out of the way
because I didn't want people nosing
around. So I felt confident we could
make the switchover without too much
problem. But I didn't like having to
switch to hardcore. I knew it meant the
quality of the film and everything else
would go down. We had been making decent
films, I thought, and even though they
were sex films they were nicely
done.' Sayles had been reluctant
to make the switch, but Signature began
to shoot hard-core sex scenes to replace
the simulated sex scenes in its soft-
core features to compete with the San
Francisco and New York
exhibitors. The director's role
changed from that of directing actors in
simulated sex scenes that included
dialogue and had some character
development to that of directing and
choreographing sexual performances,
which required coaching theperformers
through a series of sex acts, offering
them encouragement, monitoring
erections, and eliciting and
photographing successful cum-
shots. As Tom DeSimone explained
at the time: 'You have to be a real
psychologist.' 'Your mind is
constantly clicking about how to solve a
million and one problems,' he said. 'You
realize what they are going through on
the bed. We try to treat it as gingerly
as possible. When it is time for the
scene we try to introduce the two
people, because lots of time they don't
meet each other until the day of the
shooting. I introduce them and tell them
to go over in the corner and run over
the scene -- not the sex scene -- and
they generally work the chemistry out,
if they know they are going to have to
get it on.' Casting also became
much more complicated with the shift to
hardcore. Hard-core production in
California always took place in the
shadow of the state's tough pandering
law, under which a paid performance of
sex was considered to be prostitution
and it carried a three-year prison
term. 'The vice squad used to send
people out there posing as models,'
DeSimone recalled. 'Very sexy guys. So
you had to be very careful when you
interviewed these people what you said,
because you were hiring them to perform
sex for money and that was pandering.
And that was how they used to get
you.' For the most part, casting
for a film relied on the personal
grapevine of the filmmakers. Once a film
was cast, the performers were assigned
to a designated spot and then driven to
the location of the shoot. No one was
allowed to make phone calls from the
film's location. 'There was always
that fear when you were starting to do a
scene,' DeSimone remembered, 'because
stories were that these people would
pose as models and just as you were
about to do the sex, you'd get busted.
So, there was always that moment or
turning point before they actually got
into the action. Once they started
kissing and fondling and got erect, you
pretty much knew that they were into the
scene.' Having to perform 'real'
sex also changed who would be cast in
hardcore movies. 'When you get into hard
core,' DeSimone lamented, 'you are
dealing witha different class of people.
You can't get actors or actresses
anymore.'Instead, they were drifters,
bodybuilders, and hustlers. Sex
films were no longer merely products
made on the margins of the Hollywood
film industry, they were outside both
the industry and the
law. The New York City
Lesbian,Gay, Bisexual, and Transgender
Community Center is sponsoring an event
for the book on June 17. For
details call 212-620-7310.
Curtain up. In 1968, the Park
Theatre's series of gay erotic features
wasbilled as the 'world's first
homosexual film
festival.' H
IDDEN FROM
HISTORY A lot of
people wonder what goes on behind the
scenes in the movie business.Jeffrey
Escoffier is no exception. 'When
you're a fan, you're never quite sure
what is real, and what isacted,' says
Escoffier. 'That always struck me as
very interesting.' Escoffier's
area of interest is the part of
filmmaking that started off 'outside
both the industry and the law.' He
chronicles its history in his book
Bigger Than Life: The History of Gay
Porn Cinema from Beefcake to
Hardcore. 'Basically, I've always
been interested in the world of porn,'
Escoffier says. 'A lot of my curiosity
came from the fact that over the years I
would have a crush on a particular star
for a while. It made me wonder what it's
liketo be a porn star, to make these
films, to be a part of this
industry.' Writing about sex is
nothing new for Escoffier, who edited
the groundbreaking anthology Sexual
Revolution. He has tackled other
subjects --from jazz to modern dance to
identity politics -- but he keeps
returning to this particular
topic. Escoffier says he
envisioned the book as a behind-the-
scenes look of the industry. But as he
did his research, he kept uncovering
fascinating bits of history. For
example, who remembers that before the
phenomenon of Deep Throat,gay and
straight audiences flocked to see the
1971 gay porn film Boys in the Sand when
it was released in mainstream movie
houses? 'As I was working on it,
the book evolved almost by itself,' says
Escoffier.'Before I knew it I realized
that I was writing a history of the
industry.' Since there were few
books dealing with the history of gay
porn, he had tofind other sources. One
of Escoffier's most important finds was
Manshots, a magazine about gay adult
films published between 1988 and 2001.
It was edited by Jerry Douglas, who in
1972 had directed one of the first
significant gayporn films, called The
Back Row. 'The interviews in the
magazine were great sources of
material,' says Escoffier. 'I couldn't
have written the book without the
magazine.' One of the interesting
things about the book is the way
Escoffier puts things in perspective.
The hyper masculinity in the films made
by Joe Gage inthe '70s, for example,
were a reflection of the rough-and-
tumble sex lives ofgay men in places
like New York and San
Francisco. 'Writing the book, I
always put the developments in porn in
context with what was happening with sex
among gay men,' says Escoffier. 'After
all, the history of porn is also the
history of sex.' Porn
again. Jeffrey Escoffier says writing
about the adult film industry is
important because 'the history of porn
is also the history of sex.'
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